Heineken VR Experience

Heineken VR Experience is a project for Oculus GO portable headset, used to convey brand history to the client’s top customers.


More than 15 Oculus GO devices have been installed in a private showroom, with the purpose of providing an extraordinary insight of the Heineken brewing company.

While enjoying this demo, the user will find himself immersed in Heineken history, exploring the production process of the brewery and the secrets that make their beer so special. A voice will guide the visitor through the whole experience, while the three-dimensional environment mutates following the narrative flow.